YouTube released a new music streaming app Thursday designed to help music lovers discover new content.
Released as a free download for Apple iOS and Android devices, YouTube Music hopes to set itself apart from other services such as Spotify and Apple Music by tapping into the video hosting sites over 30 million licensed tracks as well as live performances of songs and fan-created videos.
As users select a song or artist, YouTube Music then creates a custom daily playlist which can be tweaked to deliver an endless stream of music that you’ve previously listened to, liked or fits into your taste. Official versions of songs appear higher up in searches while it also pulls together related content from YouTube.
“With YouTube Music, you’ll get a completely new type of experience, designed to make discovering music on YouTube easier than ever,” said YouTube’s director of music product management T. Jay Fowler in an official blog post. “No matter where you start in the app, the music will never stop.”
In conjunction with the recently released YouTube Red, users who pay $9.99 a month will be able to experience YouTube Music ad-free and have the ability to listen to music offline. The premium version can also be played in an audio only mode to avoid downloading videos.
YouTube Music offers “a seamless transition from video to audio,” said Manuel Bronstein, a YouTube product manager to USA Today. “If you want to be closer to the artist, you can watch the live performance, but if you’re in the car, you can listen to audio.”